CutTheClutter: ‘Khatakhat’: ThePrint Word of the Year & how Rahul Gandhi reshaped India’s political economy in 2024

Watch ThePrint Word of the Year for 2024 is ‘khatakhat’, a catchphrase coined by Congress leader Rahul Gandhi during the 2024 Lok Sabha campaign which reshaped India’s political economy. Unlike PM Narendra Modi’s 2022 critique of ‘revdi culture’, which failed to gain traction, ‘khatakhat’ resonated because it was ideology-free, focused on immediate, non-controversial benefits like financial assistance and job guarantees, especially for women and farmers. In Episode 1582 of #CutTheClutter, ThePrint Editor-in-Chief Shekhar Gupta looks at how ‘khatakhat’ forced BJP, others to adopt populist strategies they once opposed.
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Watch Rahul Gandhi's Jhansi Speech: https://www.youtube.com/watch?v=x1sFOe2E1mo