When Broadway shut down on March 12, 2020, Margaret Skoglund was on the cusp of realizing her dream—of becoming a Broadway general manager. She’d already handled big shows from Mamma Mia! to The Lion King. “There are 41 disparate theaters on Broadway,” she tells CoveyClub founder, Lesley Jane Seymour. “There is no NFL, no MLB organization to mobilize all of us. There is a trade organization but no headquarters….I thought, 'we’re not going to figure out how to get back into the theater any time soon'. People thought July…I decided it would be a year.” So Skoglund and a co-founder got busy, setting up a company called Virtual Broadway (www.virtualbway.com)which “connects dancers, actors, music directors to corporate America.” She started by knocking on the doors of her college alumnae and asking: “Do you need a Hamilton actor to come teach motivational tips?” Turns out they did. A multinational financial firm celebrated their sales team with 45 minutes of specially designed online content. A group of attorneys were led in a stress-relieving wellness activity from actors in the Lion King. “The most fun is putting artists together who get to work at a moment that is devastating,” says Skoglund.
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#224 When Healing from Your Childhood Trauma Leads to Radical Self-Awareness (Poonam Bhuchar)
#223 How to Reinvent Yourself as a Writer – and Actually Make Money! (Rebecca Weber)
#222 When Your Reinvention Takes You From Entrepreneurship to the Corporate World (Barbara Viteri)
#221: World Menopause Day: A Special Conversation with Michelle Jacobs (Co-Founder, Womanness)
#220 Reinventing After Reaching the Top of the Mountain (Shelley Paxton)
#219 90% of Entrepreneurs Fail: Why You Should Reinvent Through a Franchise (Kim Daly)
#217 Reinventing from a Stable Career to Fill a Need Gap (Sharon Linder)
#216 From Stay-at-Home Mom to Addiction Recovery Maven (Felicia Montiforte Kleinpeter)
#215 Her Health Crisis Led her to Start a Nonprofit at 27 (Donna Cryer)
#214 When Covid Forces You to Pivot – and You Thrive (Sarah LaFleur)
#213 Reinventing How Women 50+ Are Seen in the Fashion Industry (Stephanie O’Dell)
#212 She Wrote the Guidebook for Midlife Reinvention (Joanne Lipman)
#211 The Secret to a Successful Reinvention (Katie Fogarty)
#210 What to Do When You’re Bored With Your Job (Shilpa Kulshrestha)
#209: He Decided to Start a New Business – Every Year! (Sean Castrina)
#208 Taking Her Reinvention Story to the Stage (LeeAnn Marie Webster)
#208 Reinventing Your Relationship to Uncertainty (Jill Griffin)
#207 My Reinvention Took Me from Poverty to the White House (Rebecca Contreras)
#207 From Bartender to Social Media Maven (Stacey Birch)
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