When Broadway shut down on March 12, 2020, Margaret Skoglund was on the cusp of realizing her dream—of becoming a Broadway general manager. She’d already handled big shows from Mamma Mia! to The Lion King. “There are 41 disparate theaters on Broadway,” she tells CoveyClub founder, Lesley Jane Seymour. “There is no NFL, no MLB organization to mobilize all of us. There is a trade organization but no headquarters….I thought, 'we’re not going to figure out how to get back into the theater any time soon'. People thought July…I decided it would be a year.” So Skoglund and a co-founder got busy, setting up a company called Virtual Broadway (www.virtualbway.com)which “connects dancers, actors, music directors to corporate America.” She started by knocking on the doors of her college alumnae and asking: “Do you need a Hamilton actor to come teach motivational tips?” Turns out they did. A multinational financial firm celebrated their sales team with 45 minutes of specially designed online content. A group of attorneys were led in a stress-relieving wellness activity from actors in the Lion King. “The most fun is putting artists together who get to work at a moment that is devastating,” says Skoglund.
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#163: Investing Your Life’s Savings in Your Career Reinvention (Janet Gurwitch)
#162 When a Pandemic Trashes Your Business (Paula Floyd)
#161 When a Literal Explosion Forces You to Rethink Your Professional Identity (Christine Bader)
#160 Science as a Platform for Reinvention (Ariel Garten)
#159: When Career Transformation Leads to Personal Reinvention (Kristine Deer)
#158 Reinventing When Life Makes You a Double Caregiver (Laurie James)
#157 Running Her Side Hustle on One Hour a Day (Nicole Malcolm-Manyara)
#156 Graduating from Smith College at Age 67 (Ann Dowsett Johnston)
#155 Growth is in the Struggle (Jennifer Pate)
#154 Don’t Think of it as a Reinvention, But as a Next Step (Marlene Wallach)
#153 Pay Attention to Your Intuition (Sandy Weiner)
#152 How a City Inspired a Reinvention (Debra Shriver)
#151 When Your Parents Expected a Doctor But You Do Everything Else (Catherine Balsam-Schwaber)
#150 What I’ve Learned from 150 Reinvention Interviews + Celebrating 100,000 Downloads
#149 From PR to Flight Attendant to Literary Publicist (Lynda Bouchard)
#148 Using Two Cancer Scares to Redirect a Career (Kristen Carbone)
#147 Using a Fragrance Business to Fund New Treatments for Depression (Audrey Gruss)
#146 Embracing the Humility of Starting Something New (Kristin van Ogtrop)
#145 Finding a Way to Marry Life-Coaching and Interior Design (Carrie Leskowitz)
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