Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank emphasize in this episode, outdated title-based targeting must give way to responsibility-based keyword searches on LinkedIn and intent signals from job profiles. They delve into common missteps sales leaders make, from over-researching targets to allowing bloated pipelines and territories that hamper productivity. Tune in to learn how to focus your targeting, embrace open territories, have meaningful conversations, and build trust with the right prospects from day one. You’ll pick up tangible tactics to scale pipeline and accelerate deals. Listen to the first half of this discussion, Sales Targeting Beyond LinkedIn and Sales Navigator.
Links from this episode:
Helen Fanucci on LinkedIn
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
ConnectAndSell
EP207: Full-Bodied Discovery - Breathing Space for Truth
EP206: Mastering the Art of Silence How Pauses Can Improve Discovery
EP205: Finding Your Beachhead Beyond The Chasm
EP204: Confidence Beats Technique in Sales Training
EP203: AI Coaching Conversations Elicit Unfiltered Rep Feedback
EP202: Keeping Teams Future-Focused and Failure-Ready
EP201: Customers Aren’t Formulas - Navigating the Emotional Journey
EP200: Authentic Demand: Moving Past Impersonal Lead Gen
EP199: Conversational Alchemy - Transforming Sales in the Age of Cheap Outreach
EP198: Pruning the Unnecessary to Focus on Strengths
EP197: Divisional vs. Departmental - Structure for Sales Innovation
EP196: Making Seinfeld Laugh - The Sales Professional’s Aim
EP195: Humility’s on the Menu - Serving Sales Success Sashimi-style!
EP194: Decoding the One-Stop Shop Sales Tool
EP193: Thriving in Market Turbulence - Tech Tango and Global Jigs
EP192: Sales Insights Using Sailing Strategies for Business Success
EP191: Boosting Your Sales Swagger with AI As Your Backup Dancer
EP190: AI for Sales? Don’t Be Candy Crush Complacent!
EP189: Rock Salt & Roll: Unraveling Sales Tech’s Mystery
EP188: Bottlenecks Beware: Flow Rates Coming to Crash the Party!
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