Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank emphasize in this episode, outdated title-based targeting must give way to responsibility-based keyword searches on LinkedIn and intent signals from job profiles. They delve into common missteps sales leaders make, from over-researching targets to allowing bloated pipelines and territories that hamper productivity. Tune in to learn how to focus your targeting, embrace open territories, have meaningful conversations, and build trust with the right prospects from day one. You’ll pick up tangible tactics to scale pipeline and accelerate deals. Listen to the first half of this discussion, Sales Targeting Beyond LinkedIn and Sales Navigator.
Links from this episode:
Helen Fanucci on LinkedIn
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
ConnectAndSell
EP147: Doing Discovery the Right Way
EP146: Calming Your Prospect’s Apprehension
EP145: Building Trust Must Always Be Step One
EP144: The Many Approaches to the Buying Cycle
EP143: SaaS Sales Methodologies - which one best fits your needs?
EP142: A Good Salesperson Is Hard to Replace
EP141: If I Could Show You a Way
EP140: Save the Goat!
EP139: Your Product Is the Meeting
EP138: Don’t Get Lost in Your Rock ’n’ Roll
EP137: What Do Your Prospects Really Hear?
EP136: What Customer Success Can Do for You
EP135: The Architecture of a First Conversation
EP134: Is Sales the Real Problem?
EP133: We All Need to Get Better
EP132: The Seller Has a Journey Too
EP131: Why Conversations Matter
EP:130 Do You Have Skin in the Game?
EP129: Do You Have an Inquiring Mind?
EP128: Getting to the Right Insider
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