Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank emphasize in this episode, outdated title-based targeting must give way to responsibility-based keyword searches on LinkedIn and intent signals from job profiles. They delve into common missteps sales leaders make, from over-researching targets to allowing bloated pipelines and territories that hamper productivity. Tune in to learn how to focus your targeting, embrace open territories, have meaningful conversations, and build trust with the right prospects from day one. You’ll pick up tangible tactics to scale pipeline and accelerate deals. Listen to the first half of this discussion, Sales Targeting Beyond LinkedIn and Sales Navigator.
Links from this episode:
Helen Fanucci on LinkedIn
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
ConnectAndSell
EP107: On the Phone, They’ll Tell You the Truth
EP106: The Impact of the Human Voice
EP105: Data & Trust: Your Assets in Market Domination
EP104: The Increasing Atomic Weight of Data
EP103: What Do You Do With an Addressable Market?
EP102: A Finishing School for Future CEOs
EP101: Taking a Leaf Out of Branch 49‘s Book
EP100: Do You Catch Their Drift?
EP99: Overhead Is Like a Racehorse
EP98: Is Venture Capital for You?
EP97: Doing the Day-to-Day Right
EP96: Empathy, Goals, and Alignment of Purpose
EP95: Not Getting Trained? Train Yourself.
EP94: Are You Laying Brick, or Making $12 an Hour?
EP93: A Talent for Managing Talent
EP92: Will They Stay or Will They Go?
EP91: Borrowing from the Best
EP90: Lead That Cold Call With Trust, Not Value
EP89: When the Student Is Ready, the Teacher Will Appear
EP88: Get Thee to a Data Concierge.
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