Building a target account list is the critical first step for any successful sales strategy, yet it remains an overlooked and haphazard process at many SaaS firms. Rather than leave targeting up to individual reps, centralize it to boost efficiency and revenue growth. As Helen Fanucci, founder of Pipeline Power, Chris Beall, and Corey Frank emphasize in this episode, outdated title-based targeting must give way to responsibility-based keyword searches on LinkedIn and intent signals from job profiles. They delve into common missteps sales leaders make, from over-researching targets to allowing bloated pipelines and territories that hamper productivity. Tune in to learn how to focus your targeting, embrace open territories, have meaningful conversations, and build trust with the right prospects from day one. You’ll pick up tangible tactics to scale pipeline and accelerate deals. Listen to the first half of this discussion, Sales Targeting Beyond LinkedIn and Sales Navigator.
Links from this episode:
Helen Fanucci on LinkedIn
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
ConnectAndSell
EP87: Giving Your Data the Sniff Test
EP86: Tried and True: Practice Makes Perfect
EP85: When the Time Is Right, the Magic Happens
EP84: The Best Frog-Kisser for the Job
EP83: Why Can’t Sales Run Like My Plant?
EP82: Worthy Intent Will Fill Your Funnel
EP81: Stuck in the Mud or Full of Fantasy
EP80: Why “the Why” Is So Essential
EP79: One and Done Is the Loneliest Number
EP78: Do You Want an Awesome Life?
EP77: B2B or B2C: It’s All About Gaining Trust
EP76: I Heart No Shows.
EP75: The Secret of Her Success
EP74: This Is What Makes All the Difference
EP73: You‘d Better Believe It
EP72: How to Warm Up a Cold Communication
EP71: Stuck in the Middle with Denial
EP70: How to Get from Stuck to Unstuck
EP69: The Right Skills for the Job - AI vs. Humans
EP68: Which Comes First, Traction or Scale?
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