The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?”
A glue concept between brand positioning and USP is essential as it not only simplifies the job of the marketing manager and communications agency but is reflected in the product/service being offered.
06 My interview with Guy Kawasaki was about Apple's differentiation and Social Media
05 The true story of a coffee roaster
04 You don't need a website, you need a strategy
03 What did I learn talking two times with the father of marketing
02 Can sustainability be a differentiation characteristic?
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