The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?”  A glue concept between brand positioning and USP is essential as it not only simplifies the job ...

The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?”  A glue concept between brand positioning and USP is essential as it not only simplifies the job of the marketing manager and communications agency but is reflected in the product/service being offered.