In 1952, Republican Dwight Eisenhower squared off against Democrat Adlai Stevenson in the presidential election. Eisenhower, who had been commander of allied forces in Europe during World War II, was enormously popular but not much of a public speaker. So a combination of talents from America’s largest advertising agencies, including the man upon whom the “Mad Men” character Don Draper was roughly based, convinced Eisenhower and his advisers that the best way to reach American voters was the same way they received selling propositions about what soap to use, what car to drive, what cigarette to smoke — by a TV commercial. Eisenhower reluctantly agreed — and political campaigns were changed forever.
The Hopalong Cassidy Magical Marketing Machine
The Unsinkable Betty White
The Stormy Success of "The Smothers Brothers Comedy Hour"
Liz and Dick and Lucy and the Ring
Fade to Blacklist: Part 2
Fade to Blacklist: Part 1
The Rise and Fall of "Moonlighting"
The 1960s: How We Played
The 1960s: What We Watched
"The Andy Griffith Show" and How It Grew
James Cagney's Final Act(ing)
The Variety Show Skirmishes of 1963
The Jack Benny-Johnny Carson Connection
The Quiz Show Scandals: "Twenty-One"
Ed Sullivan, American Gatekeeper
The Quiz Show Scandals: "The $64,000 Question"
In Godfrey We Trust
The Rise and Fall of Dragnet
When Maude Findlay Had an Abortion
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