Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills.
Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing.
RESOURCES:
You can find the full article with key key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/
You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
Lufthansa Group’s Shift to Airline Product Analytics
Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Airline Booking Funnel Optimization [Finnair Case Study]
ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
Airline Data Science Talk [LATAM Airlines case – Part II]
Insights from 5 Years of Airline Digital Research
2023 Airline Digital Optimization Yearbook [UPDATE]
Scientific Decision-Making [LATAM Airlines case – Part I]
Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
Airline Digital Talks: Eveline Lee, Scoot
How to Build a Modern Airline Digital Experience
How to Grow Your Digital Product Team
Quick update about our new airline digital research project
Predicting the Future of Travel
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