The Perils of Crossposting [Episode 84]

Are you ever on Facebook and notice the same exact post that you just saw on Instagram come across your feed? Flooded with hashtags and broken links, it's obvious when a brand isn't taking its social media seriously.

Crossposting is essentially the act of using one designated service to broadcast the same message to each social media platform. 

Don't be the brand that puts forth half the amount of effort needed. If you plan on using social media just to check a box, you might as well stop now.