Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.
#97 Creating Customers with Word of Mouth
#96 Making Your Marketing Communication More Personalized
#95 Understanding the Dynamic Between Sales and Marketing
#94 Gaining Massive Attention with Real-Time Marketing
#93 AI and Marketing: What the Future Looks Like
#92 MarTech Monday: Leveraging the Power of Intent Data
#91 Creating Frictionless Content Experiences with PathFactory
#90 How a $6 Billion Company Undergoes Digital Transformation
#89 Going into Battle: Leveraging Feedback to Build Strong Relationships
#88 Looking to the Future: Embracing Change and Digital Transformation
#87 Creating Agents of Change (Part 1)
#86 Alternative Ways to Combat CRM Adoption
#85 Prioritizing Leads with Lead Scoring
#84 MarTech Monday: Engaging Leads with Artificial Intelligence
#83 Centralized or Decentralized: How to Structure Your Demand Center
#82 The Billion Dollar Man: An Interview with Russ Artzt
#81 Establishing Your Marketing Operations Priorities
#80 CMO Insights: How to Build a Powerful Brand Experience
#79 MarTech Monday: Breaking the Cycle of Dirty Data with ReachForce
#78 Driven to Success
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