Sales and marketing alignment is so critical that I often use a special word to describe the full integration of these two teams: Smarketing. VP of Sales, Rob Bonham is back on the program to join me as we talk about sales and marketing alignment. We share what it takes to actually align these two teams and how they should work to drive revenue growth. Listen as we highlight how to set revenue targets and how to set up a sales organization for success.
10 Crucial Demand Management Initiatives
The D3 Methodology: Essential Elements of Demand Creation
#247 A Complete Roadmap to Marketing Operations
#246 Building a Culture that Embraces Change & Innovation
#245 How to Grow in Your Marketing Career
#244 The Art and Science Behind Predictive Attribution Models
#243 Exploring a Holistic Approach to Demand Generation
#242 Lead Management Strategies for Success
#241 The Future is Here: Marketing in the Metaverse
#240 How to Create a New Product Category
#239 Talent Acquisition Strategies to Build & Grow Your Team
#238 Video Marketing Advice from an Emmy-Award-Winner
#237 Modernizing the Buyer’s Journey with Technology
#236 How to Build and Grow Strategic Partnerships
#235 How to be an Agent of Change in Your Organization
#234 How to Build Your Marketing Team’s Center of Excellence
#233 An End-of-Year Recap & Inspiring Message with David Lewis
#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux
#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman
#230 Invaluable: How to Create Opportunities for Career Advancement
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