Creating a challenger mentality - with Anant Sharma

2025-06-03

How do you scale an agency in an industry you’ve never worked in? Anant Sharma is CEO & Founder at Matter of Form, a design consultancy that works primarily with luxury brands. Over the past 15 years, he’s grown the business to a $10m turnover. In this episode, Anant shares how he: Evolved from being a busy fool with a growth-at-all-costs mentality to fostering a safe, calm culture for his team Runs a ‘Know Your Client’ initiative to ensure his team is always aligned with clients’ business goals

How do you scale an agency in an industry you’ve never worked in?

Anant Sharma is CEO & Founder at Matter of Form, a design consultancy that works primarily with luxury brands. Over the past 15 years, he’s grown the business to a $10m turnover.

In this episode, Anant shares how he:

Evolved from being a busy fool with a growth-at-all-costs mentality to fostering a safe, calm culture for his team
Runs a ‘Know Your Client’ initiative to ensure his team is always aligned with clients’ business goals
Bought a Design Thinking School so his team could double down on L&D and contribute to teaching
Invests in business support roles, allowing him to focus on what matters most
Offers executive coaching to all senior team members
Uses self-deprecation to encourage everyone to be their true selves

Anant aspires for Matter of Form to be a place where people can transform, allowing them to buy into the company and making it a memorable, important part of their career journey.

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