[GROOVING SESSION] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer

2021-07-25

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How can your organization improve its marketing messaging using proven behavioral science techniques? As part of our series on Marketing & Employee Engagement this month, we were joined by Melina Palmer on our latest interview episode (#242). Melina Palmer is the founder of The Brainy Business podcast and author of “What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics”: https://amzn.to/36Rm88I. She is an expert on both marketing and behavioral economics and blends techniques from both ...

How can your organization improve its marketing messaging using proven behavioral science techniques? As part of our series on Marketing & Employee Engagement this month, we were joined by Melina Palmer on our latest interview episode (#242). Melina Palmer is the founder of The Brainy Business podcast and author of “What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics”: https://amzn.to/36Rm88I. She is an expert on both marketing and behavioral economics and blends techniques from both fields in her writing and podcast.

This follow-up episode is a free-flowing Grooving Session where Tim and Kurt discuss the business applications of their discussion with Melina. This episode is best enjoyed after listening to our interview episode.

What you will learn from this episode:

The science behind dopamine release.
How to use rewards (incentives or lotteries) effectively to motivate employees.
Why priming is one of the most underutilized marketing tools.
And one of our favorite topics; why context matters when communicating a message.

If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon https://www.patreon.com/behavioralgrooves. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to!

Links

Melina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: https://amzn.to/36Rm88I

Episode 147: Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism https://behavioralgrooves.com/episode/gary-latham-goal-setting-prompts/

Episode 235: Make Choice Rewarding: Behavioral Insights in Marketing with Matthew Willcox https://behavioralgrooves.com/episode/marketing-matthew-willcox/

The Willpower Instinct by Kelly McGonigal https://www.learningjourneys.net/post/the-willpower-instinct-by-kelly-mcgonigal

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