How you are wasting your time with SEO, and what to do instead?

Gert Mellak is an SEO expert and the founder of SEOLeverage.com, an international agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment.

He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a trusted source of information, and how it provides assistance in optimizing websites for SEO. 

Gert also emphasizes the importance of user experience when optimizing a website for SEO, including creating relevant content, ensuring consumer privacy, and providing a great user experience. Solving the queries  that people are asking is also identified as an effective way to create relevant content, establish credibility, and build trust with customers. 

In the episode Gert Mellak recommends leveraging the experience of clients, using tools to identify relevant keywords, and focusing on content, plus links to optimize a website for SEO. Finally, he emphasizes on the importance of optimizing websites for mobile users to provide a good user experience and improve online visibility.

Quotes: 

• “In marketing, we want to catch people's attention in the right moment, in the right way” (3:35)

• “Whenever we pull out something that we expect Google to rank, we need to make sure that we are answering something people are looking to solve or to get answered.” (12:47)

• “If you can't create one or two articles because you don't have enough time, it's very limited what you can do with seo” (31:47)

• “Everybody's personal responsibility to make the best life you can imagine out of it.” (34:50)
• “Every day in every way I'm getting better and better” (35:46)

Links:

Gert would be happy to give away 10 quick audits (valued at 100 USD, https://seoleverage.com/quick-audit/) to the first 10 listeners that reach out by e-mail mentioning Powerful Marketing Tips podcast.

Email Gert for your free SEO Audit https://seoleverage.com/contact/

Build your marketing plan: www.powerful-marketers.com

Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/

Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/

Takeaways

1. To be ranked higher in search results, ultimately you need to provide a good user experience for a Google search user.
2. Every question that people are constantly asking you is a great topic for a blog post.
3. The more you have websites that are relevant in your industry and are referring to your website, the higher you are going to rank.

What inspires Gret into Action

Fave song: "It's My Life" by Bon Jovi”

Fave quote: “Every day in every way I'm getting better and better”

Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/