What is Sales Transformation?

2021-10-06

Indeed, what is it - This phrase, in fact, put most words in front of Transformation have been talked about for aeons. Now businesses have been forced into action, or they say they are. In this episode, I am joined by the brilliant Chris Hood. Chris is Business Innovation and Strategy at Google Cloud, as well as the host of the That Digital Show podcast. Chris' foray into sales, started out as "What once started as selling popcorn in a local movie theater and a film student, I found my love for cinema. T...

Indeed, what is it - This phrase, in fact, put most words in front of Transformation have been talked about for aeons.

Now businesses have been forced into action, or they say they are.

In this episode, I am joined by the brilliant Chris Hood. Chris is Business Innovation and Strategy at Google Cloud, as well as the host of the That Digital Show podcast.

Chris' foray into sales, started out as "What once started as selling popcorn in a local movie theater and a film student, I found my love for cinema. This included receiving multiple industry awards for theatre marketing campaigns, including the National Association of Theater Owners coveted customer service award and Hollywood Reporter's grand prize showmanship award three years in a row for Jurassic Park (1993), Wyatt Earp (1994), and Apollo 13 (1995)."

He then came to a crossroads, produce movies or stay in sales. He chose the latter, which then led him to more of a technology play, as you will hear. And boy am I glad he did, as, over the next 45 mins, you will hear it straight.

We tackle, well, I say we, I ask Chris some questions and he drops some brilliant insight on :

What is Transformation in the round?

What is Digital Transformation?

How does this play into Sales Transformation?

Why Sales Transformation doesn't even get off the ground. Even though everyone is talking about it.

Everyone you serve is a Customer. And why Blockbuster got it wrong (and it's not what you think).

Creating digital experiences.

Why B2B needs to start focussing on its sales & marketing data.

How AI can play its part.

And yes, how and why B2B should strive to behave like a B2C.

We end on, you're not selling a technology solution to the CTO (or any other job title for that matter). And why.

Huge thanks to Chris for his time and insight. You can learn more about his thinking and podcast here www.chrishood.com