Fumi James (Watanabe) is the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo. Fumi is a passionate, creative thinker experienced in leading teams to deliver beautiful and purpose-driven brand design. She’s helped lead the design for campaigns like the “Pepsi Generation” and Pure Leaf’s “No is Beautiful.” Fumi is also a champion of creative diversity and maximizing individual strengths in a team.
Fumi began her 15+ years of branding and retail expertise at Starbucks Coffee Company before joining PepsiCo in 2016. As the Creative Manager at Starbucks, she built a top-performing in-house design team, managed multiple re-brandings and promotions, and led packaging redesigns.
In this episode…In a large organization like PepsiCo, it’s easy to feel intimidated by the world-class leaders surrounding you. How can you overcome your fears in order to contribute?
Remember that you’re in the room for a reason. It doesn’t matter if you have a PhD from a prestigious university or a degree from a community college. You’ve honed your skills over years of success and failure through the hard knocks of life. Your unique perspective and experiences are a strength to any organization. What makes you different from everyone else is exactly what makes you valuable — no one can replace you.
In this episode of the Gooder Podcast, Diana Fryc is joined by Fumi James, the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo, to discuss why experience outweighs advanced degrees. Fumi shares the story of her humble beginnings, how she developed a strategic design mindset, and why she values portfolios over educational background. She also talks about how to cultivate a work environment that values diversity and inclusion.
Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson
Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin
Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano
The Future of CPG and the Hemp Industry featuring Jessica Tonani
The Evolving Definition of Natural Brands Featuring Karen Frame
Aligning Your PR and Marketing Strategies featuring Jess Windell
What Does an Ice Cream Brand, a Trampoline Park, and the World’s Oldest Vegetarian Brand Have in Common?
Self-Love and Supplements featuring Mary Berry
Self-Care for Executives featuring Brie Doyle
Jenna Arkin - Soap Science and the Chemistry of Green Cleaning
Maisie Antoniello - Adapting and Evolving as a Leader in the Food and Beverage Industry
Zelda Beckford - The Movement of the Dietary Supplement Industry in the US
Kailey Donewald - Tackling Compostable Packaging in the Frozen Aisle
Pam Montgomery - From Orchard to Table
Molly Ruland - Building The Listening Revolution Through Podcasting
Kate Flynn - Compostable Packaging Is HOT
Sashee Chandran - Pioneering the New Tea Culture in America
Jessica Lyons - The Movement of Natural's and Better-For-You Products and Brands
Cynthia Tice - The Evolution of The Natural Products Industry and The Acceleration of Better-For-You Products’ Consumption
April Siler - The Evolvement of Supplements Industry
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