Armed with the awareness that 80 percent of new inventions will fail -- the creative and inimitable Peter Lisoskie joins Erica today to share insights into what goes into inventing! "When you go through a process of coming up with an innovation, the first thing I always look at is in what we're doing is we want to find an obvious solution to a non-obvious problem," says Lisoskie. "This gets into the whole idea of category design...How do you define a new category? Category kings are things like Uber and Google and things that we know that they've risen to the top. It's because they've done something different. When we look at product development, I don't just want to create a better product, I want to create something different and I want to create a category." His latest discoveries are all in the field of interactive video & community building.
"My mission is to create a 1M entrepreneur movement away from social chasing and empty calorie content to creating interactive video adventures that support customer relationships and boosting scalable revenue."
You can find Peter Lisoskie on LinkedIn:
https://www.linkedin.com/in/petelisoskie/,
and you can tune into his invention stories on Substack: BeRelatable Substack.
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Dan Blanchard "The Underdog Wins State" on The Erica Glessing Show Podcast #4005
Anna Michelle Richards "We Are All Scarred and How to Invite Healing" on The Erica Glessing Show Podcast #4004
Cindy Holbrook "Visibility & Expression" on The Erica Glessing Show Podcast #4003
CarolAnn DeSimine "Get Your Book Written" on The Erica Glessing Show Podcast #4002
The Erica Glessing Show "Be of Solemn Joy" Podcast #4001
Kate Bee "Easy to Sober" on The Erica Glessing Show Podcast #3061
Tamara Bess "Healthy Relationships begin Within" on The Erica Glessing Show Podcast #3060
Anita Govender "Transcending Limitation" on The Erica Glessing Show Podcast #3059
Alex Dumas "Abundance Daily Mindset Shift" on The Erica Glessing Show Podcast #3058
Dipal Shah "The Courageous Self-Love Journey" on The Erica Glessing Show #3057
Dominique Brightmon "Going North" on The Erica Glessing Show #3056
Sue Dumais "Heart and World Healing" on The Erica Glessing Show Podcast #3055
Kasten Spethmann "Sophisticated Dog-Loving Rebel" on The Erica Glessing Show Podcast #3054
Lisa Caprelli "Marketing in the Digital Age" on The Erica Glessing Show Podcast #3051
Lawrence Miller "Move Over Adam Dekker, Advance of the Woman Protaganist" on The Erica Glessing Show Podcast #3050
Heather Havenwood "Sexy Boss" on The Erica Glessing Show Podcast #3049
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