Personal branding – why it matters

An ICMA Future Leaders podcast, Alex Malitsky of TD Securities speaks to Dr. Natalia Wiechowski, a leading specialist on Personal Branding, a Forbes Coaches Council Member, a Top 100 Leader in Education, and bestselling author. She defines the meaning of personal branding, why it matters not only for executives and entrepreneurs but also young professionals and discusses the tools that you can use, including social media and LinkedIn, to build your personal brand.  Dr. Natalia launched #ThinkNatalia to coach and consult people through thought leadership and personal branding.