We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally.
Some takeaways from the episode with Janet:
- Quantify TAM and SAM: Understand your Total Addressable Market and Serviceable Addressable Market to plan your resources and set growth expectations.
- Pilot Before You Scale: Test your marketing campaigns on a smaller scale before going all-in. This minimizes risk and helps you make data-driven decisions.
- Have an Exit Strategy: Always have a plan to wind down operations and mitigate losses if things don't go as expected.
👉 Listen to the full episode for a deep dive into these strategies and real-world examples. Perfect for anyone looking to scale their B2B SaaS company!Â
Check out Janet's articles here:Â https://medium.com/@janetjaiswal
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How marketing and inside sales can create a pipeline machine - Anna Lämber
How to win friends and influence people with ABM - Ross O’Neill
ABM for every budget - Leanne Chescoe
Smart content you can’t ignore - Tania Mushtaq
What's working and what's not working in digital marketing strategy - Ashish Agrawal
The deep dark secrets of Marketing Automation - Nicholas Mangold
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What a marketeer needs to know about SEO in 2020 - Chris Green
How to succeed with a Marketing Automation implementation - Fredrik Gunnarsson
How to use LinkedIn advertising to generate leads - Alexandra Åhré
How to make your content impossible to ignore – Nancy Harhut
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