The Tom Ferry Podcast Experience
Business
Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.
Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn:
If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.
In this episode, they discuss…
0:00 – Introducing Shannon Gillette
1:25 – Building a brand in an unconventional way
4:29 – The decision to become an influencer
6:35 – Leveraging the media of the day
9:46 – Platforms to leverage
12:49 – Shannon’s advice on branding
14:42 – High-level strategies
17:55 – How to do the research
20:20 – The basics and benefits of a brand
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Habits & Discipline for Luxury Real Estate Growth in a Hard Market | Luxury Code
Building Credibility and Profile for Massive Breakthrough | Tom Ferry Podcast Experience
5 Most Important Questions | Mindset Monday
A Supercharged Lead Nurturing Strategy | This Week in Marketing
Upstream of Burnout: Optimizing Human Potential in the 21st Century | Tom Ferry Podcast Experience
A Brilliant Real Estate Business Model for Selling to Investors | Team Builders
Who Would You Be? | Mindset Monday
The 3 Most Important Marketing Channels of 2023 | This Week in Marketing
A Master List of Competitive Strategies for New Real Estate Agents | Tom Ferry Podcast Experience
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Master Tricks of Instagram for Real Estate Agents | This Week in Marketing
6 Essential Moves NOW for New and Veteran Real Estate Agents | Tom Ferry Podcast Experience
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Jason’s Best 2023 Real Estate Video Topic Predictions | This Week in Marketing
8 Most Important Questions for Your 10-Year Vision | Tom Ferry Podcast Experience
Conscious vs. Unconscious | Mindset Monday
An HR Expert’s Keys to Creating Phenomenal Company Culture | Tom Ferry Podcast Experience
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