The Tom Ferry Podcast Experience
Business
Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.
Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn:
If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.
In this episode, they discuss…
0:00 – Introducing Shannon Gillette
1:25 – Building a brand in an unconventional way
4:29 – The decision to become an influencer
6:35 – Leveraging the media of the day
9:46 – Platforms to leverage
12:49 – Shannon’s advice on branding
14:42 – High-level strategies
17:55 – How to do the research
20:20 – The basics and benefits of a brand
Enthusiasm in Real Estate | Mindset Monday
Buyer Agency Breakthrough: What’s Working Today | Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 3 | This Week in Marketing
4 Hacks to Win on Search | #TomFerryShow
Two Crucial Lists | Mindset Monday
The Art of Real Estate Gifting for Referrals | Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 2: Offline & Social Marketing
#TomFerryShow RETURNS! - 4 Ways to Get Momentum in 2024
No Drama | Mindset Monday
Beyond Borders: Building & Scaling an International Business | Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 1 | This Week in Marketing
The 7 Must-Have Real Estate Videos of 2024 | Tom Ferry Podcast Experience
5 Steps for Building Your Brand in 2024 & Winning on Social | Tom Ferry Podcast Experience
5 Types of Ads That Generate Leads in 2024 | This Week in Marketing
3 Ways to Get Organized & Sell More Houses | Tom Ferry Podcast Experience
Experience Peace | Mindset Monday
The Habits & Actions for 2024 Real Estate Success | Tom Ferry Podcast Experience
Leveraging In-Stream YouTube Ads for Generating Listings | This Week in Marketing
The Myth of Luck | Mindset Monday
The Viral Listing Strategy of Meredith Fogle | Tom Ferry Podcast Experience
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money