Gene Shannon is a content strategy lead at Shopify. In this episode, he joins Kristina to talk about what content strategy and UX look like at a large organization like Shopify. He shares how his teams have been able to advocate for themselves and clarify their roles within the organization, all while establishing a culture that truly values content and UX.
Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace
Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
Episode 66: Jeff Eaton - The importance of observability in assessing content
Episode 65: Erica Jorgensen - The value and impact of content work
Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity
Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar
Episode 62: Mark McCormick - Content strategy and the customer experience
Episode 61: Morgan Marie Quinn - Getting to grips with large language models
Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn
Episode 59: Aladrian Goods - The role of content in generative AI
Episode 58: Chris Baty - UX writing, content and product design
Episode 57: Peter Merholz - The maturity of content and design disciplines
Episode 56: Kara DeFrias - Content strategy and the power of storytelling
Episode 55: Katherine Karaus - Getting hired and career progression in content and UX
Episode 54: Ann Rockley - Reflecting on a career in content
Episode 53: Are Halland - Understanding and using the core model
Episode 52: Noz Urbina - Content and the customer journey
Episode 51: Joanne Ward - Leading content strategy at scale
Episode 50: Corey Vilhauer - Demystifying content strategy
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