In this podcast Toby Webb, founder and executive director of the Sustainable Wine Roundtable, and marketing consultant Joe Fattorini have a candid conversation about communicating sustainability to consumers.
Toby, representing his personal views and not those of the SWR, takes a deliberately provocative stance. He kicks off the conversation by suggesting that communicating sustainability in today's wine industry "is a waste of time." Trying to communicate sustainability is too difficult at the moment, he says, and it instead distracts us from the real business of sustainability in wine.
Joe, with his background as a tv presenter, marketing consultant, and wine merchant, brings in a different perspective, having typically worked closely with the customer as the starting point. Listen to the discussion to find out what points they agree on, and where they disagree.
Adapting to climate change in Alentejo
Establishing an industry-wide sustainability framework: Learnings from the Sustainable Restaurant Association
What does circularity and climate change adaptation in the vineyard look like in practice?
Does regenerative viticulture work in cool climates?
Sustainable wine’s year in review and a look ahead to 2022
What’s the future of vineyard sustainability standards and certification?
How to work with grape growers to make them more sustainable
Measuring and managing soil health, and working out how to have healthier, and more climate resilient soils
All the tools in the toolbox: Why we need to move beyond organic vs ‘conventional’
Water usage: What can vineyards and wineries do to improve efficiency and reduce their water footprint?
“Regenerative” in agriculture is all the rage. But should it be?
How can viticulture lead on tackling the climate crisis?
Sustainable packaging innovation: A look at the most exciting options, and how they stack up for design, utility and lower impact
Principles in practice: How can retailers and producers engage consumers in sustainable wine formats?
How do we reduce the impact of wine distribution?
How can and will glass reduce its CO2 footprint?
The carbon footprint of packaging, and what should be done about it
Climate change leadership in wine: A conversation with Miguel Torres
The Sustainable Wine Roundtable: Global Media Briefing
Argentina's new era of organic production: How Grupo Avinea is leading the way
Create your
podcast in
minutes
It is Free
Strange by Nature Podcast
Blurry Creatures
Bigfoot Society
Tooth & Claw: True Stories of Animal Attacks
Seeking A Scientist