Listen in as Mickey and Dave discuss a marketing blunder on National Custodians Day and how a picture resulted in the removal of the post on LinkedIn in less than an hour.
Join us on this episode of Beyond Clean With ACE as Mickey Anderson shares her valuable insights on the importance of personalized and original images in building a compelling brand image.
Mickey is a highly accomplished marketing professional and the founder of a successful marketing agency in Canada.
With an impressive track record in the industry, Mickey has helped numerous businesses elevate their branding and social media strategies.
Her expertise lies in the creation of personalized and original images that effectively convey the essence of a brand.
By moving away from generic stock photos and embracing a more authentic approach, Mickey has revolutionized the way businesses connect with their target audience. Her insightful perspectives and innovative techniques have garnered attention and respect within the marketing community.
The key moments in this episode are:
00:00:00 - Introduction,
00:01:25 - The Importance of Thoughtful Marketing,
00:05:04 - Marketing Gone Wrong,
00:08:24 - Outsourcing Marketing,
00:10:46 - Taking Accountability,
00:14:35 - Importance of Communication and Quality Control,
00:16:26 - The Approval Process for Content Creation,
00:19:04 - The Importance of Personalized Images,
00:21:46 - Updating Website Images and Content,
00:23:15 - Challenges of Navigating Constant Changes,
00:28:39 - The Value of AI in Business,
00:29:59 - Leveraging Free Trials and Monthly Payments,
00:30:46 - Repurposing Old Videos,
00:33:02 - Regularly Reviewing Tech Stack,
00:35:11 - Learning from Mistakes and Helping Each Other,.
Reach Mickey at: https://www.heymickeyanderson.com/
WEBSITES
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ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
MICKEY ANDERSON: https://www.heymickeyanderson.com/
SOCIAL
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#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
BCWA S4:E54 Sean DeVore and Dave talk about signs taped to carpet, residues, masks and handwashing stations.
BCWA S4:E53 Kevin Stoller talks with us about what is happening now and in the coming months in K-12 schools.
BCWA S4:E52 Bill Fellows is back talking the pH chart, strength of chemicals and safety.
BCWA S4:E51 Dr. Aaron Buchko talks about the void in behavior we are all going through at this stage of the pandemic.
BCWA S4:E50 Sean Devore is back and the topic of masks and disinfecting floors is on our minds.
BCWA S4:E49 Chris Tuff helps us understand how to effectively recruit, retain and motivate Millennials.
BCWA S4:E48 Bill Fellows is back talking about COVID, disinfectants and Safety Data Sheets.
Dr. Whiteley talks about quantitative measurements of cleaning outcomes
BCWA S4:E47 Douglas Henley has a few words on how a BSC excels during challenging times.
BCWA S4:E46 Christian Harris, located in London, England is here to talk about slippery, grimy floors and hygienically cleaning them.
BCWA S4:E45 Steve Hanson talks about residential vs commercial cleaning.
BCWA S4:E44 Dr. Whiteley talks about COVID and international response via the cleaning industry.
BCWA S4:E43 Sean and Dave talk cleaning, floors, carpet, social distancing and gardening.
BCWA S4:E42 Mike and Dave talk about what clients want to see when going back to a restaurant.
BCWA S4:E41 Andrew talks about "brain based learning".
BCWA S4:E40 Tommy Breedlove talks about his book, Legendary: A playbook for building and living a legendary life.
BCWA S4:E38 Dave talks about changing the norm and habits.
BCWA S4:E37 Dave talks about the Rock Star Keynote presentation for April 15th.
BCWA S4:E36 Ken Horton talks about concerns, focus and solutions.
BCWA S4:E35 Talking New Technologies and Floors with Sean DeVore at Mannington Mills
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