Listen in as Mickey and Dave discuss a marketing blunder on National Custodians Day and how a picture resulted in the removal of the post on LinkedIn in less than an hour.
Join us on this episode of Beyond Clean With ACE as Mickey Anderson shares her valuable insights on the importance of personalized and original images in building a compelling brand image.
Mickey is a highly accomplished marketing professional and the founder of a successful marketing agency in Canada.
With an impressive track record in the industry, Mickey has helped numerous businesses elevate their branding and social media strategies.
Her expertise lies in the creation of personalized and original images that effectively convey the essence of a brand.
By moving away from generic stock photos and embracing a more authentic approach, Mickey has revolutionized the way businesses connect with their target audience. Her insightful perspectives and innovative techniques have garnered attention and respect within the marketing community.
The key moments in this episode are:
00:00:00 - Introduction,
00:01:25 - The Importance of Thoughtful Marketing,
00:05:04 - Marketing Gone Wrong,
00:08:24 - Outsourcing Marketing,
00:10:46 - Taking Accountability,
00:14:35 - Importance of Communication and Quality Control,
00:16:26 - The Approval Process for Content Creation,
00:19:04 - The Importance of Personalized Images,
00:21:46 - Updating Website Images and Content,
00:23:15 - Challenges of Navigating Constant Changes,
00:28:39 - The Value of AI in Business,
00:29:59 - Leveraging Free Trials and Monthly Payments,
00:30:46 - Repurposing Old Videos,
00:33:02 - Regularly Reviewing Tech Stack,
00:35:11 - Learning from Mistakes and Helping Each Other,.
Reach Mickey at: https://www.heymickeyanderson.com/
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
MICKEY ANDERSON: https://www.heymickeyanderson.com/
SOCIAL
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#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
BCWA S6:E53 Knowledge You Need to Improve IAQ in Missouri School Environments
BCWA S6:E52 Paul Noe * Says Goodbye After 40+ Years in Cleaning
BCWA S6:E51 Mickey Anderson on Marketing, Social Media and the Vegas Rodeo
Clean Air For Kids *CES discussion about Indoor Air Quality
BCWA S6:E50 Center for Education Safety * Talking Indoor Air Quality
BCWA S6:E49 Brian Spada talks about NYU Langone Health Study & EvaClean
BCWA S6:E48 * Paul Owens talks about the purpose of GEM Supply
BCWA S6:E46 * Tim Swackhammer knows mold and how to remediate it.
BCWA S6:E45 Susan Birch * The Health Detective & Cleaning
BCWA S6:E44 Shallan Ramsey * Building an Empire through Feminine Hygiene
BCWA S6:E 43 Elise Whann * From the counter at GEM, she sees it all!
BCWA S6:E42 Daniel & Paul welcome you to GEM Supply, Lakeland.
BCWA S6:E41 Sean DeVore * The Pearls of Going CHEAP
BCWA S6:E40 Ken is the smiling face behind the counter at GEM Supply
BCWA S6:E39 Bob Zagers Sr * Facility Advisor for GEM Supply
BCWA S6:E38 Sean DeVore * FSPMA sessions and the new generations of facility staff.
BCWA S6:E37 Mark Cocco introduces the Florida School Plant Management Association Conference
BCWA S6:E36 Mike Metz talks about Facilities End of year PO’s and paperwork
BCWA S6:E35 Bob DePasquale * The Journey through Cancer, & 9/11to Radical Generosity
BCWA S6:E34 Charley Branham introduces the Missouri School Plant Managers conference.
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