E-Commerce is a must to today’s retailer. Dillon Chen and Anthony Marotta illustrate the importance of 3 key areas of E-commerce that can improve sales effectiveness: Quality item listings, strategic social media alignment and advertising. Dillon Chen is president, and Anthony Marotta is vice president of marketing, at PAJ, a leading global manufacturer that provides jewelry solutions for the world’s top retailers since 1976.
The Digital Transformation
Understanding The Benefits of Extruded Tubing and Machine Setting
Content Is King
Diamond Recycling - Your Guide to Repurposing Loose Diamonds
Pearl Care & Maintenance
Beyond Birthstones - Telling Stories with Gems
5 Tips to Modern Marketing
Lab Grown Gems & Diamonds - Become Fearless in The Age of Progression and Change
Diamond Trends in Today's World
Focus On A New Clean: Tips to Clean, Engage and Grow Revenue
Responsible Practices As A Company Strategy
10 Tips To Strengthen Your Social Media
Clicks & Mortar - Staying Relevant In Today's Marketplace
Public Relations Ground Rules - Growing Your Business Using PR
Advertising Myth-Busters - Expectancy vs. Reality
Continuous Content Can Create Customers
Reinvigorating Retail - Visual Merchandising Tips that Stimulate Sales
Cracking The Code on Customer Experience With Platinum
The New Bridal Consumer - How You Can Best Help!
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