The more time we spend in this industry the more we learn that there is very little that is genuinely new.
Take the insurtech community’s recent discovery of the idea of embedded insurance.
To read some of the posts about this on social media, this is an idea forged in the white heat of technology and so recently-minted that it’s still hot to the touch.
Well, today’s guest puts that idea into considerable perspective.
Keith Meier is Chief Operating Officer of US-headquartered Fortune 500 insurer Assurant and has spent a career of over twenty-five years working in the business to business to consumer insurance space – or B2B2C as it is more often called.
Operating in 21 countries, there is almost nothing that Keith and Assurant don’t know about embedding insurance right into the heart of the product offerings of the world’s largest consumer brands.
So this is a very mature sector and what follows is a masterclass on how to succeed in this specialist niche of the industry.
Keith’s absolute customer-centricity will be a revelation to many listeners from the wholesale world.
What’s clear is this is a long-term business that needs the right cultural approach to work for all parties. You have to offer real value or you just won’t last.
But when it works, it really works. The insurer grows profitable business and service revenues, consumers get great service and added-value products and the consumer giants get new revenue streams and more loyal and better-quality customers.
What’s also clear is that technology is enabling this segment to be so much more responsive than it has been in the past, with new products configurable at scale in a matter of days and weeks at negligible cost.
That’s clearly the part that’s exciting the insurtechs – and the growth prospects are indeed considerable.
But here is one embedded incumbent who is way ahead and is going to be very, very hard to disrupt!
LINKS
We thank our naming sponsor AdvantageGo:
https://www.advantagego.com/
Ep 94 William Spiegel Executive Chairman R&Q: Prospering as the insurance ecosystem comes apart
Ep 93 Simon Matson of Gallagher and Tom Wakefield of Gallagher Re: A deal made by customers
Ep 92 Andreas Berger Swiss Re Corporate Solutions: Start early and do it quickly
Ep 91 Bob Kimmel CEO of K2 Insurance Services: On the hunt for talent and capacity
Special Episode: What the Polish market wants, with Michał Chmielewski and Tomasz Libront of Smartt Re
Ep 90 Javier San Basilio of Mapfre Re: Not opportunistic by definition
Ep 89 Jeff Radke CEO Accelerant Holdings: Searching for gems & avoiding landmines
Ep 88 Monica Cramer Manhem, President, International Reinsurance SiriusPoint: Using all the tools in the box
Special Episode: The Future of Underwriting with James Slaughter and Silvi Wompa Sinclair
Ep 87 Rod Fox & Rob Bredahl of TigerRisk: Don’t stop me now
Ep 86 Philip Smaje and Marcel Chad of Piiq Risk Partners: Specialty risks need specialty brokers
EP 85 Clive Washbourn CEO Navium: The market is always good
Ep 84 Keith Harrison International CEO Lockton Re: Going head to head with the bigger brokers
Special Episode: State of the Market Roundtable with Greg Hendrick, Marc Adee and Andrew Robinson
Ep 83 The $60bn broker: Olga Collins CEO Worldwide Broker Network (WBN)
Special Episode: The Power of Purpose with Steve Hearn CEO of Corant Global and Delta V Partners
Ep 82 David Bearman CEO Aventum: Don’t walk into a crowded room
Ep 81 Ash Bathia CEO Probitas 1492: Driving your own destiny
Ep 80 Matthew Shaw CUO of TMK: The most submissions for a decade
Ep 79 Neil Eckert and Trevor Carvey of Conduit Re: Big enough to be impactful but small enough to be nimble
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