Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
What science can tell you about how people make buying decisions - David Priemer
Sales Strategies That Learn You How To Sell - Dale Dupree
How To Increase Cold Sales Prospecting Conversions - Shawn Finder
Use AI as a tool in B2B marketing - Pam Didner
Making Megadeals - Christopher Engman
How to get sales and marketing to work better together - Aimee Treasure
Understanding Value Leads To Better Engagement - Lyndon Brathwaite
The Buyer Persona: It’s Not Who They Are But How They Think - Stormie Andrews
Create & Market a Highly Converting Sales Webinar - Teresa Heath-Wareing
Selling POWER - Moving Beyond Simple Sales Operations - Matt Heinz
How to succeed with B2B content marketing using podcasting - Lindsay Tjepkema
The best PPC strategies to generate leads in 2020 - Andrea Cruz
How to Create Compelling Presentations - Richard Goring
The traits of successful salespeople - Mary Grothe
The Ins and Outs of LinkedIn Advertising - AJ Wilcox
Know what platforms to use for your audience - Elliot Manson
Accelerate your prospecting with LinkedIn Sales Navigator - Sandra Long
Inbound lead conversion strategies to use during the pandemic - Chili Piper
The common LinkedIn mistake costing your business opportunities - Liz J. Simpson
How to succeed in B2B sales 2020 - Tim Wackel
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