Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
Why empathy marketing is the future for B2B companies - Brian Carroll
How marketing and inside sales can create a pipeline machine - Anna Lämber
How to win friends and influence people with ABM - Ross O’Neill
ABM for every budget - Leanne Chescoe
Smart content you can’t ignore - Tania Mushtaq
What's working and what's not working in digital marketing strategy - Ashish Agrawal
The deep dark secrets of Marketing Automation - Nicholas Mangold
Digital marketing success in 2020 - Dana DiTomaso
What a marketeer needs to know about SEO in 2020 - Chris Green
How to succeed with a Marketing Automation implementation - Fredrik Gunnarsson
How to use LinkedIn advertising to generate leads - Alexandra Åhré
How to make your content impossible to ignore – Nancy Harhut
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