Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO

The first few days, weeks and months as a legal CMO are critical in establishing yourself in the business, assessing what is needed in the firm and building an understanding of the landscape at the firm.

Today, Alistair Bone welcomes Jennifer O'Donnell, Chief Marketing & Business Development Officer at Segal McCambridge, to the series to discuss her first steps as legal CMO and her advice for aspiring marketers new to their roles.

Jennifer and Ali discuss: 

• Jennifer’s career journey leading up to joining Segal McCambridge as CMO
• The plan for the first day, week, month, quarter as a CMO in a new firm with a new team and how to prioritise activities
• The biggest successes of the first few months as a CMO
• The challenges faced when joining a new firm in the early months
• The resources, people or communities that have helped along the way 
• The previous experiences from former roles Jennifer has leaned on the most as a CMO
• Advice for others taking on new and challenging legal marketing roles