Season 3 is back and to kick us off we hear from Brett Booth, youth marketing strategist, on what brands and organisations can do to better position themselves to engage youth audiences within their marketing.
Brett is a former partner of Nerds, a UK youth agency working for major brands that celebrates artists and youth voice. Having worked on a whole breadth of campaigns to help brands better connect and appear culturally relevant to youth audiences, he's now working as a consultant, strategist and mentor.
He talks about the importance of good insight to inform campaigns that actually deliver for brands and young people.
Brands Brett mentions
Palace Skateboards https://www.palaceskateboards.com/
Jordan Brand https://www.nike.com/jordan
Cortiez from Clint https://www.voguebusiness.com/fashion/corteiz-clint-and-the-future-of-streetwear
Tax3 https://tax3.co.uk/
Nafisa Shafiq from the University of Leeds on Allyship in Student Communications
Emma Leech from Nottingham Trent University on What’s Next for Higher Education
Jim Dickinson from WONKHE on What’s Next for Higher Education
Dr Thomas Curran from the London School of Economics on Perfectionism and Mental Health
Sue Jones from Ditch the Label on Online Life and Bullying
How to reflect youth voice with Dave Musson
Behaviour change and health messages with Dr. Emma Ross
Behaviour change and health messaging with Shayoni Lynn
Behaviour change and health messages with Leanne Hughes
Working and creating with young people with Amy Kean
Working and creating with young people with Jay Richards
Working and Creating with Young People with Harry Beard
Technology and the student experience with Nathan Monk
Technology and the student experience with Eric Stoller
The power of the youth vote with Jessica Blair
The importance of parental influence with Amanda Vernalls
The importance of parental influence with Nick Richardson
The importance of parental influence with Simon Lucey
How to build an online community with Cat Prill
How to Build an Online Community with Emma Gilmartin
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