As PR Week wrote when Jeff Immel was honored with a 40 under 40 Award, “a leap of faith can sometimes usher in a whole new approach to marketing….when Immel left Arc Worldwide to join Weber Shandwick’s budding creative team as its first art director, he was making a bold move.” I so appreciate his risk, and the firm’s, as the public relations discipline was evolving into something much greater – a global communications and marketing business. Since then, he has grown that business tremendously. Our conversation spans from the risks brands need to take to breakthrough in today’s climate to understanding that often business success is driven by understanding that the audience now dictates the terms. Jeff shares a great analogy from a Cannes lecture, that it is now the deer who has the gun, not the hunter (listen for the whole story). And his tips for Miami students are different than some but absolutely on point. All the resumes look great so take advantage of the human side. Stand out by being the call or meeting want to take. Be the person that helps, engages and listens. Sometimes the basics in life are forgotten. And a special shout out to one of Jeff’s Weber Shandwick Miamian colleagues who is awesome -– Executive Vice President Melanie Strah! She has welcomed Miami students each year into their office for a day of learning.
Ron Carson: Founder, Cool Action Suits
Jeff Pegues: Justice & Homeland Security Correspondent, CBS News
Charlie Metzger: EVP, Detroit Pistons
Mike "Doc" Emrick: Play-by-Play Announcer, NBC Sports
Kathryn Stalmack: SVP & General Counsel, BioScrip
Andy Sauer: Founder, Hilo Nutrition
Christie Currie: Founder, Zandaland
Mark Lacker: Professor, Miami University
Tim Sweetwood: President, C3 Presents
Jon Podany: CEO, Arnold Palmer Enterprises
Jeff Brunka: Global Alliance Lead, Amazon Web Services
Susan Canavari: Global Head of Brand Experience Development, JPMorgan Chase & Co.
Andy Blackburn: VP New Business, Marquee Sports & Entertainment
Jeff Berding: President & General Manager, FC Cincinnati
Steve Carlin: Global Brand Strategist
David Fleming: Senior Writer, ESPN The Magazine
Andy Gloor: Managing Principal, Sterling Bay
Beth Herrington: Partner, Morgan Lewis
Lisa Schrader: Head of Operations & Chief of Staff, Luminary Media
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