Canadians Embrace the Movement: #TapeOutHate

Led by a founding team of Canadian NHL stars, the Hockey Diversity Alliance was formed by NHL players of colour who saw an immediate need to organize and create a platform to end racism and intolerance in hockey.

The HDA started the new year off strong, teaming up with Budweiser Canada to launch the #TapeOutHate campaign. The #TapeOutHate campaign was inspired by HDA members’ collective and personal experiences dealing with race and its role in hockey. To drive visibility for the campaign, Budweiser Canada designed a special roll of hockey tape featuring the campaign slogan, with $1 from each roll going towards supporting the HDA. The campaign was met with unbelievable support: selling out the rolls of tape in six hours.

 

READ THE STORY: www.globalheroes.com/hockey-diversity-alliance-tapeouthate/