The "Shock and Awe" Prospecting Tactic December 10, 2017
The Sales Playbook Podcast

The ”Shock and Awe” Prospecting Tactic December 10, 2017

2017-12-10
Owning a business for the last 7 years has taught me that 99.9% of the sales reps who try to contact me; Sound the same and; Approach me the same way which is quite forgettable! In this week's free sales tip I offer a really cool tactic I ripped off from Dan Kennedy. I share several examples of how your peers have been using this tactic. I share a critical part of my 4 step messaging framework and; I take you through my Reverse Call To Action technique. So if you're looking to set yourself apart from the masses,...
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