Season 1, Episode 5: How To Move Prospects From Education To Consideration

This episode features Sonja Jacob, content strategy team leader at Drift, the leading conversational marketing software company that provides chat tools to businesses. This episode shows you how to use new software tools to construct a buyer journey that is designed to get prospects information and engage with them quickly, accelerating sales cycles and increasing close rates. This is a must-listen episode for anyone in marketing or sales.