87. How to Lead Transformational Change - with Lior Arussy

Change is inevitable, but why is it so hard to make it stick? In this episode, I sit down with Lior Arussy, one of the world’s leading experts on customer experience and business transformation, to uncover why most change initiatives fail and what you can do to make sure yours succeeds.

Lior doesn’t just talk about change from a boardroom perspective—he goes deep into the human side of transformation. From understanding why employees resist change to unlocking personal and organizational potential, Lior shares a powerful, bottom-up approach that challenges everything you thought you knew about leadership, identity, and strategy execution.

If you’ve ever struggled with change—whether in business or in life—this conversation is packed with insights that will shift your mindset and help you drive real, lasting transformation.

Episode Highlights

[2:02] – Why most change initiatives fail (hint: it’s not what you think)
[3:47] – How employees tie their identity to their job tools—and why that holds them back
[5:56] – The power of purpose: Why connecting work to meaning is the real game-changer
[7:26] – 9 out of 10 organizations fail at change—Lior explains why
[10:06] – Who’s writing your life story? How to take control of your own narrative
[14:25] – How cynicism kills transformation (and what to do about it)
[17:40] – The importance of fueling resilience with positive feedback
[22:21] – The one message Lior would put on 10,000 billboards

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