Study: Consumers Aren’t Fooled by “Go Paperless! Go Green” Claims

When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone. A new study shows that “Go Paperless – Go Green” claims fall flat among consumers. In fact, such claims have little impact on the choice to switch from paper to online options.

Read more: https://burlingtonpress.com/2018/10/23/study-consumers-arent-fooled-by-go-paperless-go-green-claims/