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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
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Click Here for Transcribed Episodes of Marketing x Analytics
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Direct Marketing x Analytics, with John Miglautsch
Marketing x Analytics Education, with Sina Aghaie
Consumer Behavior & Brand Management, with Steven Silverman
Managing Influencer Marketing, with Christian Mercado
Social Media: Freedom of Speech, Not Freedom of Reach, with Justin T. Huang
Consumer Behavior x Marketing, with Dr. Soňa Kľučárová
Creativity x Marketing, with Matt Farnsworth
Media Buying x AI, with Greyson Scudder
Social Media x Marketing Analytics, with Trevor Ferree
Mastering Public Relations, with Mickie Kennedy
Analytics x Entrepreneurship, with Aron Clymer
Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron
Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity
(dis)Trusting Data, with Sid Khaitan
Surviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by Adverity
Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity
Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity
Healthcare Marketing x Analytics, with Aarooshi Rai Kumar
Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity
The Value of Analytics, with Ryan Carlson
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