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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
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Click Here for Transcribed Episodes of Marketing x Analytics
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Social Media Marketing x Analytics, with Benjamin Kepner
Data Analysis x Marketing, with Aron Kaufman
Entrepreneurship x Marketing, with Zach Schaefer
Artificial Intelligence x Marketing, with Amber Armstrong
Customer Data x Marketing Analytics, with Don Smith
Business x Marketing Analytics, with Melissa Harris and Juan Alfonzo
Advertising Experiments x Marketing Analytics, with Daniel Lederman
E-Commerce x Marketing Analytics, with Christian Mercado
Paid Search x Marketing Analytics, with John Busby
Managing Marketing Tech, with Alex Buttler
Gaming x Marketing Analytics, with Brad Tenenholtz
Healthcare Marketing x Analytics, with Jesse Morrison
A/B Testing x Marketing Analytics, with Patrick Buffum
CMO x Marketing Analytics, with John Lamb
Marketing Agency x Analytics, with Archit Shorey
User Experience x Marketing Analytics, with Alexandra Srp
The Evolution of Marketing Analytics, with Steve Kietz
Social Media x Marketing Analytics, with Trevor Ferree
Diversity and Inclusion x Marketing Analytics, with Jen Agbobli
Content Marketing x Analytics, with Sid Khaitan
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