Didn’t See It Coming with Marc Stoiber
Business:Marketing
Not long ago, my wife pointed out that the Christmas shopping season was now not only infringing on Thanksgiving - but even Halloween! What next? Would we be doing our Christmas shopping in July?
Is this hypermarketing of Christmas a new phenomenon, or a tradition? I went on the air with CFAX's Mark Brennae to chat about some Christmas marketing that has been with us a surprisingly long time. Enjoy!
How to create a transformative personal brand
Getting your brand story right... finally!
How to build a values based brand that lets you sleep at night
Fashion, COVID, and unleashing entrepreneurial creativity
Delivering brand disruption, one order at a time
Doing a successful pandemic brand pivot
In disruptive times, you need outsider marketing
From idea to innovation to business success: the story frustrated entrepreneurs need to hear
Build a better brand with customer discovery
Test or trust: the idea validation debate rages on
What goes into a great elevator pitch?
Do sustainability and real estate marketing mix?
Solar lighting: unleashing the brand
How to build a top tech city brand
The rise and fall of podcasting?
The Calgary Stampede brand: evolve or die?
Pushing past your comfort zone: my University of Adversity interview
Can you eliminate gender stereotyping from advertising?
Drake, the Raptors, and the EU election: What's the brand connection?
What's in the coffee? The unlikely rise of McDonald's brand brew.
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