The Passle Podcast - CMO Series
Business:Marketing
Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands which often turn into the most complicated marketing projects.
Today we're diving into the decisions and challenges of a rebrand. Charles Cousins is thrilled to welcome Rachael Schilling, Director of Marketing at Liskow, to the CMO Series to discuss how she and her team navigated their recent rebranding and web redesign.
Charles and Rachael discuss:
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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