Whether you are a marketer, researcher, or librarian, understanding the ROI of events can help determine the effectiveness of your marketing campaigns and justify event spend.
Explore the full transcript and links: Measuring the ROI of events: an ultimate guide (internationalbunch.com)
In conversation with Andrew Smith from The Charlesworth Group about marketing in China
In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO
In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO
In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series
In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO
In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO
In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
The (re)birth of the virtual meeting
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
How do recent white papers from Springer Nature and Wiley compare?
Key findings from the STM Global Brief 2021- Economics & Market Size
Monitoring the open access policy of Horizon 2020
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Handy tips for remote working - flexible working and multitasking in response to COVID-19
In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1
Google Analytics – what’s in the latest update and how could it affect your marketing?
In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO
iOS 15 – how will Apple’s new privacy settings affect your email marketing?
Growth hacking – a decade on, is this competitive marketing strategy still relevant?
The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?
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