Do you wish your business could generate results faster from its marketing efforts? We all want results more quickly, but by its very nature, marketing is a long cycle process. If you have to get in front of your potential customer ten times before they decide to engage with you, a certain amount of money and time needs to be spent to achieve conventional results. How can your business achieve unconventional results? You can spend more money and time to get in front of your audience quicker, or you can use the same amount of time and money but reduce the size of the audience you are marketing to. Another way is to define your perfect customer and create a compelling offer that reduces the number of times your potential customer needs to hear from you. The better the offer, the less time and money is required to attract your customer. If your business doesn't have a compelling offer, then your business will need to spend more time and money convincing the market to use your company. Market your business faster by understanding whom you want to attract and an offer that would reduce the number of times you need to get in front of them.
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Cash Flow Quadrant for Business Owners
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How to buy a business - Part 1 of 3
Growing a business for the sake of growing a business
What is the difference between profit and revenue?
Building wealth as a small business owner
How money works for small business owners
How to unlock cash in your business by investing in yourself
What should business owners invest in?
Who is your perfect customer?
Entrepreneurs! Cash is NOT Profit
Coinbase, Netflix and the 80/20 rule for business owners
Why own a business
Creating value versus consuming value
Cash Flow Quadrant, multiple sources of revenue and burying your head in the sand
dylan’s updates May 17, 2022
dylan’s updates May 10, 2022
dylan’s updates May 3, 2022
dylan’s updates April 26, 2022
dylan’s updates April 19, 2022
dylan’s updates April 12, 2022
dylan’s updates April 5, 2022
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