In a career that has now spanned more than 20 years, Marty Yaskowich, Principal for 3ONE Strategic Consulting, has discovered that the greatest predictor of growth for most organizations is the alignment of corporate, brand and sales (GTM) strategies.
A planner and communicator at his core, Marty has worked directly and consulted with many Fortune 500 brands that struggle to get all internal and external audiences (employees, Boards, agencies and consumers) to the same place strategically – at the same time.
On today’s episode, we sit down with Marty to discuss his transition into consulting and helping businesses tell a concise story in order to keep growing and expanding. With a background in journalism Marty has learned how to ask the right follow up questions and capture the interest of his audience with the right story.
Tune into this week’s episode, to hear from Marty Yaskowich, Principal for 3ONE Strategic Consulting, on the art of telling your story, keeping your audience engaged, and always asking the right follow up questions.
Quotes:
Links:
Marty Yaskowich LinkedIn
Empellor CRM LinkedIn
Empellor CRM Website
Empellor CRM Twitter
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David Meerman Scott, Create a Tribe of Fans
"Rev" Ciancio, Love Thy Marketing Manager
Skip Miller, Sales Is A Give and Get
Chris Palmisano, Sales Training Does Not End After 30 Days
Andrew Ettinger, Be A Passionate Student
Chris Emme, The Sales Power of Social Media
Kevin Armstrong, Time Management is Crucial
Jacob Cynamon-Murphy, Why Use LinkedIn Sales Navigator?
Michelle Accardi, Lead With Empathy
Jake Green - Mentoring Is Sales Leadership
Phillip Gerard - Focus On People, Not Features
John Lund - Coaching Your Team To Greatness
Scott Vince - VP of Sales and Marketing of Capricorn Diversified Systems
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