“It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+ away from images of people “sitting home watching daytime TV” to what he calls “The Second Coming of Age”—in which people 50-70 act and feel like they’re 17 again. “It’s just muscle memory. [We’re taught] that the rising generation is more interesting than the previous generation—and that was always true. “ Emsley, a 25-year veteran of Saatchi & Saatchi, believes we’ve reached a “tipping point” where businesses are stalling by focusing only on millennials. “Boomers are sitting on 60 trillion of assets, 10 times the amount held by millennials…and only 5-7% of marketing dollars are directed at them.“
#105: Barbara Waxman (Reinventing the definition of midlife as “Middlescence")
#104: Heidi Diamond (Reinventing your job when your boss is sent to jail)
#103: Jeanne Rosner (From pediatric anesthesiologist to high school teacher)
#102: Candace Freedenberg (Opting back in after opting out)
#101: Mary Lou Heater (Landing her doctorate at age 60)
#100: Celebrating 100 episodes and reinventions
#99: Bonnie Chan Woo (A more purposeful way of shopping)
#98: Cherie Buziak (Reinventing for motherhood)
#97: Diane Bruno (From speech writing to funeral directing)
#96: Shai Littlejohn (From lawyer, to musician, and back)
#95: Marla Ginsburg (Reinventing after losing everything)
#94: Ariane Daguin (Reinventing because your brother got the family biz)
#93: Tanya Ezekiel (From Wall Street to Uber coach)
#92: Suzanne Steinbaum (Rethinking the way doctors deliver medical care)
#91: Julie Foucht (My history was just programming)
#90: Meg Jordan (Everything is a learning opportunity)
#89: Dr. Cecilia Dintino and Hannah Murray Starobin (How to reinvent during a pandemic)
#88: Amy Giddon (Helping others connect and belong)
#87: Terri Bryant (When a disability forces you to reinvent)
#86: Deborah Jackson (In this new world, where are the opportunities?)
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