Corey Frank and Chris Beall share eye-opening insights from their recent marketing conference experience that every CSO and sales manager needs to hear. Chris uncovers a startling truth: nearly all MarTech tools are based on the misguided belief that you can't achieve success by simply calling prospects and having meaningful conversations. He challenges this notion head-on, emphasizing the immense power of genuine dialogue in building trust and gathering valuable information.
Our Market Dominance Guys also explore the critical difference between a mere phone call and a true phone conversation, revealing how these conversations can dramatically amplify your downstream marketing efforts. This episode is packed with actionable insights that will help you leverage the power of conversations to dominate your market and drive sales success. Listen to episode 216: Conversations, the Kryptonite of MarTech?
EP66: Strategize, Execute, Evaluate, Repeat
EP65: I’m Not the Salesman Your Mother Warned You About
EP64: Got Pain? Have I Got a Product for You
EP63: An Enabler Is a Good Thing — in Sales
EP62: Never, Never, NEVER Retire a Follow-Up Call
EP61: Your Sales People Are Brain Surgeons
EP60: Diagnosing Discovery Call Failures
EP59: Getting Prospects from Fear to Commitment
EP58: Your Prospect Adores You! But Will His CFO?
EP57: What to Charge for a Trip to the Promised Land
EP56: Can Innovation and a Pandemic Coexist?
EP55: Vanity, Vanity, Thy Name is Adoption Metrics
EP54: Where Did All the Coaching Go? (Long Time Passing)
EP53: Myths and Misconceptions of the Cold-Calling World
EP52: When Operational Excellence Meets a 9-Foot Wall
EP51: Coaching vs. Evaluating - How Fear Impacts Performance
EP50: Scarcity, Abundance, and the Biggest Sin in Sales
EP49: Enslaved by Preconceptions? Shoshin Can Set You Free.
EP48: The Theory of Constraints - Abandon or Persuade
EP47: Change the Message or Change the List
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