In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.
In episode 5 of this series, we talk about the importance of proving marketing’s contribution through the use of analytics. Tune in as we talk about the 5 “C’s” of marketing analytics, how most marketing teams feel when it comes to measuring and analyzing their impact, and how to properly communicate marketing’s contribution to the rest of your organization.
Check out The D3 Methodology here: https://bit.ly/3aOjwYz
#149 Fireside Chat with Marketo Champion Darrell Alfonso, Amazon
#148 Inside Marketing Operations at DemandGen with Sabrina Killian
#147 2020: The Year of Digital Transformation with Rob Bonham
#146 Using AI to Automate Key Marketing Functions
#145 Why SDRs Should Report to Marketing
#144 Driving Pipeline with ABM
#143 How Marketo Does Demand Generation
#142 Career Lessons From an Accomplished CMO
#141 10 Things Marketers Should Know Before Getting into SaaS Marketing ft. Dan Frohnen
#140 An Open Discussion on the Future of Marketing with Jon Miller
#139 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI
#138 How ABM has Become Synonymous with B2B Marketing
#137 How to Build a Successful Demand Generation Strategy
#136 Finding Happiness in Your Personal and Professional Life
#135 How to Operate as a Lean Marketing Team
#134 Flex Marketing: A New Model for Maximizing Marketing Spend
#133 Applying B2C Influencer Marketing for B2B
#132 Video Marketing Tips, Trends, and Strategies
#131 Should you be a Marketer at a Startup?
#130 What's on the Minds of Marketers These Days?
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money