Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment. This episode of Rooted in Revenue first appeared on SLMA Radio. Susan Finch interviews Scott to talk about adjusting, the value of performers to help carry the "hosting" load at virtual and in-person events, as well as how you can plan for when in-person events return or how to stand out with your hybrid or virtual event.
----more----
About Susan's guest:
Scott Tokar, CEO Corporate-Fx Trade Show Magic Group
Scott Tokar is unique among magicians, having focused solely on corporate entertainment (Infotainment) and visual communication, he is known today as a “specialist” in tradeshow magic and sales meeting motivation. Unlike his magical colleagues, Scott does not perform in nightclubs, at kids' birthday parties, or picnics.
Your event timeline - when does it start?
Tip: You can get big insights from little data.
If they can't contact you, they won't pay you.
Defining Your Event Budget
Revenue Tip from Deb Calvert
Moving your business or domain can cost you revenue.
Revenue Tip from Lori Richardson - You are sitting on gold.
Creating an amazing event experience.
Your online profiles are costing you money.
Defining Your Event Purpose & Target Audience
PRESS KIT: Give them the bio and photos you want them to share.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström